New Webpage

You can view my new website at
www.robertruscher.com

This will be the new site and all projects and product reviews will be posted there.

Thanks for everyones support!

Storage Village Commercial

A friend approached me asking to shoot a commercial for the company he works for, Storage Village. They wanted a 30 second spot to show on the web and advertise their various locations. It was a fun shoot and the ones who helped were nothing but enthusiastic. Everyone had a good attitude and it really contributed to the flow of the shoot.

Azden SGM – 1X and Zoom H4n Mic Test

Everyone talks about how the Rode Mic is the standard for HDSLR audio, but there is one big problem for me; it is a stereo microphone. The reason this is a problem is because my wireless lav is stereo also and the Zoom H4n only offers one stereo output but two XLR outputs. After a lot of research I found the Azden SGM – 1X. Here are the results…

Lens Follow Up: Nikkor 85mm f/1.8

Behind the Lincoln Memorial

My last post was an over view of my prime lenses and I wanted to talk about my current favorite lens. The Nikkor 85mm f/1.8 is simply amazing.

My Lens Review for Shooting With My 7D

My Glass

Why is the title of this article so obvious? Mostly because I want you all to know that the lenses I am about to talk about are ones I only have experience with on the Canon 7D. Different cameras may produce different results although I am sure the only difference will be the focal length if shooting with the 5D Mark II. In my experience so far primes are the best due to the speed of the glass and how crisp your images will be.

Shoot in CT

I spent a couple days this week in Conneticut with Dave Ogden for a MetaMedia shoot. I was equipped with my 7D, Indirailsystem Railspro, Zacuto z-finder, Sigma 30mm, Nikkor 85mm, Zoom h4n, and a Sony lav mic. We rented a Nikkor 135mm, Canon 16-35mm L, and panasonic monitor kit from Visual Edge. Video and audio were recorded with SanDisk cards. Until one of them fails me, I won’t use anything else.  Everything was transported using Pelican cases (minus the rig which was in a duffle bag). I can’t emphasize how awesome these cases are. Definitely worth the extra money.

Instead of Pictures, How About I Make a Video?

As much as I love the city there is something unique and special about the great outdoors. After you get over the million bug bites, being in the middle of no where can be very fun and entertaining.

Importance of Teamwork

“If you really love what you do, you will never work a day in your life.” Ever hear this before? Yeah, I thought it was a load of crap until I starting doing something I really enjoyed

A Fun Shoot In NYC

Michele thinking of another pose for her models

It is always fun to shoot for a laid back client who gives you full creative freedom. It is even better to shoot for a client that is passionate about their job. On top of that, it is even better to have the client feel like a friend by the end of the day.

MetaMedia Shoot With a Surprise!

Bruce and Dave Prepping the MicroDolly

On Monday I had a shoot with the company I work for, MetaMedia, where I was an associate producer and secondary directory of photography. Bruce, from Visual Edge was the primary DP shooting on the 5D while I was on the 7D. Various L series, Nikon primes, and even my Sigma 30mm was used for the shoot. In the middle of the shoot I got a big surprise…